RI Grown Marketing Campaign
Get Fresh, Buy Local!
The RI Grown program was first launched in 2009, with the statewide "Get Fresh. Buy Local." marketing campaign. Today's RI Grown program aims to help distinguish products grown here in the Ocean State to consumers and wholesale buyers. We encourage farmers, farmers market managers, and stores to sign up to use the RI Grown logo so customers can easily spot and support locally grown, harvested, and produced products.
When you sign up, your business will be listed on the RI Grown website and interactive map. It will also be incorporated into social media campaigns on RI Grown's Facebook and Instagram pages. You'll also receive the RI Grown digital toolkit so you can display the logo on your products, market, or storefront. The toolkit includes logo files in various sizes, as well as a guidance document on how to use it. A limited supply of market bags, stickers, and other promotional materials is available. Once you sign up, you'll receive a confirmation email from us with information on how to request these materials for your RI Grown registered business.
RI Grown Farm Operation Sign Up RI Grown Farmers Market and Retailer Sign Up (coming soon!)
Why join the campaign?
- Attract new customers who value local and sustainable products.
- Grow customer trust and loyalty by connecting your business with consumers who value local agriculture
- Differentiate your business from larger competitors by appealing to consumers who prioritize sustainability, freshness, and community support.
- Appeal to environmentally conscious consumers by supporting shorter supply chains that minimize processing and transportation.
- Enhance your networking and marketing opportunities using marketing tools and events to reach a wider audience.
Questions?
Please reach out to the RI Grown team at dem.rigrown@dem.ri.gov.