2008 Statewide Campaign

You might have seen these ads and heard these radio spots in the Summer of 2008. This area of the website allows us to archive all of the statewide outreach that we’ve crafted to convey our messages about stormwater to Rhode Islanders. For outreach to municipalities, please visit the Stormwater Managers links.

Bus Kings

The “Uncle Jack” ad ran on 15 buses: ½ of which originated from the Providence RIPTA garage and ½ of which originated from the Newport RIPTA garage. The bus kings ran for 2 months, July-August 2008.

Bus Shelters

The “Scary Dad” ad was placed on 12 bus shelters scattered around the state at sites where the RIPTA buses to South County pick up riders. The shelter ads were run for 2 months, July-August 2008.

Radio Spots, 15 seconds

Short radio spots aired for 6 weeks on selected CLEAR stations (WHJJ, WHJY, WWBB, WSNE). There were approximately 9 spots per week/per station, with 216 commercials running over a 6-week time period, beginning on July 14, 2008. It was projected that approximately 389,900 adults were reached by the commercials, and each listener heard them an average of 4.2 times per week for the 6-week run.

• Week One Radio Times
• Week Two Radio Times
• Week Three Radio Times
• Week Four Radio Times
• Week Five Radio Times
• Week Six Radio Times

Radio Spots, 30 seconds

A longer version of the spot ran on WPRO AM and FM radio stations over the same period.



Life-size, 76″ Cut-Out Displays

Life-sized displays of the “Scary Dad” ad were placed at 10 locations statewide.

Campaign Research

2008 Pre-Campaign Survey of Rhode Island Residents

2008 Survey Summary

2009 Post-Campaign Survey of Rhode Island Residents

2009 Survey Summary

For additional research that was conducted prior to the statewide campaign, please visit our Stormwater Advisory Administrative website